What is Hybrid Signage?

Hybrid signage is simple enough – it’s signage made from more than one material or technique, bringing together different looks and feels to maximise their combined impact when viewed.

Here we’ve picked the hybrid sign we created for Boutique Marquees. They are suppliers of high-end Sperry Tents and as all their wooden components, including their bar, are made from oak they wanted their sign to relfect this, too.

As the sign was to be hung we ended up recommending a real oak veneered MDF panel. Originally the idea was to put the sign on the front of the bar which due to the inevitable drink spillages that would occur meant that MDF wasn’t suitable. The price of a real chunk of oak, though was prohibitively expensive and of course it would likely warp over time, too. Once the decision to hang the sign came around, though, then MDF was fine and the veneer looks extremely smart as you can see.